Cleaned up email lists and improved email campaign messaging
Opened systat.us to host internet based campaigns and to capture campaign metrics from sigmaplot.com
Established company presence on YouTube with over 40 educatonal and marketing based videos
Established the use of low-cost "no presence required" campaigns at tradeshows
Produced industry and protocol specific product and service flyers
Expanded the use and functionality of SalesForce Automation within the organization with Web2Lead, templates and campaigns
Helped with the development of graphics for new or updated products
Established properly composed KWP's and improved overall Google Adwords campaign performance within given budget
Repaired long standing website functionality problems [List]
Invented and deployed the SigmaPlot User Resource Page online
Invented and deployed the SigmaCERF ROI Calculator online
Developed and deployed alternative methods for software product downloads
Developed and deployed inter-company digital file transfer system via FTP
Cleared out old software titles with giveaways at computer expos and tradeshows
Identified and eliminated a rogue website that had been using a company trademark
Re-arranged and organized marketing files and content on the inhouse server reducing the time to find resources, files and collateral
Developed methods to inexpensively gather potential client email addresses
Developed ECCN's for all Systat Products
Successfully implemented FBL services with all major ESP's
Sucessfully implemented the "Student License Program" for the product SigmaPlot
Expanded the company YouTube library by adding webinars
Re-designed the website coinsiding with the release of SigmaPlot Version 12.5
Designed and developed an online Proforma Invoice PDF utility for the Sales Department
Updated the website with accordian navigation, conformance to XHTML 1.0 Strict and replaced FLASH with a javascript scroller coinsiding with the release of SigmaPlot 13.0
Developed the means from inhouse to supply customers with CD's saving the company thousands of dollars
Consolidated 3 company internet domains
Researched the Payment Card Industry and successfully moved the company from PayPal to Authorize.net saving the company thousands of dollars
Successfully launched a new PCI Compliant corporate website: systatsoftware.com, consolidated the content and delivery and saved the company thousands of dollars in overhead powered by WordPress and PrestaShop
